As pumpkin spice-flavored products returned to the shelves before the 2018 fall season, so did an image purportedly showing a package of Oscar Mayer Pumpkin Spice Bologna: So when did this blend of spices (which includes cinnamon, allspice, clove, and ginger) start being referred to as “pumpkin spice'”? We may not be completely obsessed with the flavor anymore, but I predict pumpkin spice will carry on for a while longer, whether an ironic indulgence or not. Hormel Foods. “[It’s] fascinating to see such early use of nutmeg, a spice that changed the world a few thousand years later,” said Peter Lape, an anthropology professor at the University of Washington who co-led the recent archaeological dig in Pulau Ay, according to a university press release. In the years after, customers anxiously waited for the PSL to return every fall so they could get their pumpkin spice fix. Audrey Altmann. “The spice made popular by Seattle-based coffee chain Starbucks’ Pumpkin Spice Latte — or as it is called on the street, ‘PSL’ — has become a staple of fall, and of basic white women across the U.S., privileged areas of the U.K., and other westernized yacht ports of Europe,” a comedy piece from HuffPost declared in Oct. 2014 as well. How did pumpkin spice become the dominant flavor of fall? Long before pumpkin spice became all the rage, … It had a powerful association with wholesomeness and certainty. Twice a week we compile our most fascinating features and deliver them straight to you. Thousands of years after people on Pulau Ay mixed nutmeg in their pots, this and other spices became extremely valuable commodities that people all over the world used in food and medicine. The love of pumpkin spice has only grown since. Equal parts beloved and reviled, it has nonetheless come to represent the arrival of fall in a way that few other things do. The pumpkin spice craze has even become the base of a popular joke — that if you like pumpkin spice lattes, you must be considered “basic.” Who decided that? Consumer Insights . Funny enough, Starbucks was making millions of dollars every year from a drink that didn't contain real pumpkin. Pumpkin spice is a combination of cinnamon, clove, nutmeg, ginger and sometimes actual pumpkin. The collection of American household spices were never the same, and the new combination was flying off the shelves. Happy fall! While we may never make it back to the pumpkin spice heyday, we are back to looking for solace in almost anything, maybe even a sugar-filled cup of coffee. The Chicagoist found that the earliest mention of pumpkin spice in a Pumpkin Spice Cakes recipe, published in 1936 by The Washington Post. And yet pumpkin spice has become a peculiarly American phenomenon. A potsherd artifact found at the Pulau Ay archaeological site. ‘Pumpkin Spice’ Has Been a Thing for 3,500 Years. The hottest sellers on the pumpkin market are more established products, such as pie filling ($134m / £86m in sales last year), pumpkin cream ($47m / £30m) and pumpkin … While Southern California is forced to wait a month or two longer than most states to enjoy crisp weather, there are many ways to evoke the spirit of the season without a temperature drop. Never before has a spice garnered so much attention. She works as a freelance writer and content creator with a focus in sustainable fashion. The British renamed the colony “New York,” the name it bares today as part of the United States. Those who partake in the annual PSL party don't purchase the drink for the coffee but for the experience. Of course, Starbucks didn’t create the first pumpkin spice latte, nor did it invent the spice after which its 400-calorie titan of a drink is named. Fresh pumpkin … Up until the 1950s, recipes like that one contained actual pumpkin. The squash's relationship to the holidays brought comfort to many who were struggling at the time. A key ingredient in the flavor was discovered on ancient pottery shards in Indonesia, revealing it has been around for a long, looooong time. In fact, researchers have discovered that humans have been using nutmeg as food for 2,000 years longer than previously thought. Audrey is deeply passionate about conscious living and hopes to continue to spread awareness of ethical consumption. “At one point in the 1300s, when tariffs were at their highest, a pound of nutmeg in Europe cost seven fattened oxen and was a more valuable commodity than gold,” wrote the late John Munro, an economics professor emeritus at the University of Toronto. It was one of several pottery pieces containing traces of foods, including the earliest-known use of nutmeg. x. © 2020 A&E Television Networks, LLC. The Good Trade is not responsible for the content or the privacy practices of other sites and expressly disclaims any liability arising out of such content or practices. Cafes brought the former into being as early as 1996, and the latter has origins in the mid-20th century. Suzy Badaracco, a culinary food trend analyst, told Vox in 2014 that during the 2008 recession, pumpkin became "recognized as part of the comfort food trend." The Good Trade covers conscious fashion, beauty, food, wellness, travel and lifestyle. Asia sold spices to the Middle East and North Africa. Food & Travel. Consumers didn't seem to care, and the new product launched with huge success. Check your inbox for a confirmation email! In fact, the Dutch were so hungry for nutmeg that in late 1600s that they traded their colony of New Amsterdam to Britain in exchange for Pulau Run, a nutmeg-producing Banda Island over which Britain claimed control. October 14, 2019 . But if you see something that doesn't look right, click here to contact us! If you look hard enough in the fall, there's a pumpkin spiced flavor, scent, or inspired decor everywhere you turn. By the 1300s, and maybe earlier, traders traveled to the Banda Islands—which were among the so-called “Spice Islands”—because they were the only place nutmeg was known to grow. All Rights Reserved. And when did it rise to such an infamous level? Every fall, grocery stores line their shelves with pumpkin spice-flavored products that range from traditional pumpkin pies to the more questionable pumpkin spice candy corn. Although other coffee companies experimented with the fall flavors during the 1990s, Starbucks put the beverage on the map in 2003. Our Site will occasionally contain (paid) links to, and quotation of, material from other sites. Vox explains that the PSL almost didn't exist because many worried the spices "dominated" the drink, leaving little coffee taste. The proliferation of pumpkin spice hasn't done much for actual pumpkins, however. Ever since the pumpkin pie spice-spiked espresso drink hit the scene, food and beverage companies have been trying to emulate its success, which means analyzing what made it so popular to begin with. There's no denying pumpkin has been wildly popular (and sometimes controversial) during the last decade, but did you know that it has become so ubiquitous with autumn that even weighed in on the origin of the trending flavor? By the early 2000’s, someone had realized the flavors were even more delicious if you added milk and sugar, creating the latte. As someone who is particularly adverse to warm weather, you can imagine I am over the moon about the changing of the seasons. Once trends reach the level of such mass popularity, it's not long before they go from obsession to overkill. The Chicagoist found that the earliest mention of pumpkin spice in a Pumpkin Spice Cakes recipe, published in 1936 by The Washington Post. These days tension fills the air, and uncertainty has become our new normal. Piecing together the history of nutmeg can help frame how the global spice trade evolved later on. But how did this holy grail of spices come to be? Soon after that, small coffee shops around the country began to become interested in the spice blend, and pumpkin spice coffee started showing up everywhere. Three words: Pumpkin spice everything. While nutmeg has been around for 35,000 years, the grouping of it with allspice, cinnamon, cloves, and ginger didn't happen until the 20th century. Cozy Up In These 10 Sustainable Sweaters For Fall, The Ethical Edit: 10 Stylish Boots To Pair With Your Coziest Outfits. Starbucks’ Pumpkin Spice Latte turns 13 years old this year, and it can be partially credited for the massive amount of pumpkin and pumpkin spice-flavored products on the market. That changed in 2015 when the corporation began including pumpkin in the mix, along with the spices, caramel, coffee, and (a lot of) sugar. However, things changed when spice companies like McCormick began packaging the blend and selling it as pumpkin pie spice (and then shortened to pumpkin spice in the 1960s). In late September, pumpkin-flavored beer, pumpkin-flavored creamer, pumpkin breads, pumpkin ice cream, pumpkin yogurt, pumpkin cream cheese, and pumpkin cider fill the shelves of grocery stores around this great country. On Pulau Ay, one of the Banda Islands in Indonesia, archaeologists found ancient nutmeg residue on ceramic pottery shards that they estimate to be 3,500 years old. Over the past three years, Americans have spent over $300 million per year on pumpkin-flavored products.