Jerry spends a good deal of time and effort to hammer home this point...but this review has somehow missed that. Meanwhile, you might enjoy our other summary of a Jerry Weissman book, "The Power Presenter." Well structured – You’ll find this to be particularly well organized to support its reception or application. In Speak to Win, Tracy reveals time-tested tricks of the trade that readers can use to present powerfully and speak persuasively, whether in an informal meeting or in front of a … Never mention a feature (a quality or characteristic about your company, product or service) without underscoring the benefit. Avoid talking about your company’s features and what product will suit them the most. Ask, "What’s in it for you?" You never get a second chance to make a first impression. Routine and consistency without any “shocking” turn of events make them spiritless. The only way to prepare a Power Presentation is to speak it aloud, just as you will on the day of your actual presentation. The enormous difference between document and presentation Sell the benefits. Get through one’s head and relate to your target group by, Jerry Weissman applies the basic rules and ignores some, Promotion and self-promotion in the digital world are taking one step forward towards, Although it may seem easy to attain, natural flow is the biggest “Killer” during presentations. Use the support from your slides Sell the benefits. We’d Like to invite you to download our free 12 min app, for more amazing summaries and audiobooks. Persuade them to act by telling them, not what the action will do for you, but what it will do for them. The procedure of jumping from one step to the next is more prominent than influence one’s opinion. The World Economic Forum is an independent international organization committed to improving the state of the world by engaging business, political, academic and other leaders of society to shape global, regional and industry agendas. In the same fashion as anything else, the goal is to make the Target Group progress from point A to point B. Make a clear distinction between the process of telling them what to do, and to realize by themselves. That’s the whole idea of promoting yourself as a capable presenter. Avoid talking about your company’s features and what product will suit them the most. Incorporated as a not-for-profit foundation in 1971, and headquartered in Geneva, Switzerland, the Forum is tied to no political, partisan or national interests. State the action you want the audience to take. Get through one’s head and relate to your target group by establishing a deep connection. 2. Our rating helps you sort the titles on your reading list from adequate (5) to brilliant (10). Remember the people don’t like business meetings, they prefer friendly chats. If most of them are rookies regarding technology, avoid sharing too many technical aspects. 12min Team | Posted on October 12, 2017 |. Presenting to Win contains 12 chapters that systematically introduce Weissman's philosophy about presentations and offer solutions to the 5 cardinal sins. This shows respect for your fellow presenters while also giving you a chance to feel out the audience. Statements sound trite and expected. Anyone who ignores its powerful basic rules will fail at presenting. #BLACKFRIDAY 12min - Get your career back on track! 2. Visionary – You’ll get a glimpse of the future and what it might mean for you. In spite of having other priorities – coherent statement takes the pedestal without doubts. Do not miss out on this opportunity! Remember the people don’t like business meetings, they prefer friendly chats.