A premise of Health Behavior and Health Education is that a dynamic exchange among theory, research, and practice is most likely to produce effective health education. A survey of existing customers, shaped by the Theory of Planned Behavior, is used to understand customer beliefs about online shopping. Self-initiated change of individual and environmental characteristics is essential to changing behavior. A theory presents a systematic way of understanding events. A retail store has just launched its online store. Social and behavioral scientists have developed a numberof theories and models to explain and predict the behavior of individuals and groups. Theory of Health Promotion. theories focus on factors within the person that influence behavior, such as knowledge, attitudes, beliefs, motivation self concept, development history, past experience, and skills. The Health Belief Model (HBM) is a behavioral health theory used in professional nursing practice. This website provides definitions of major theoretical constructs employed in health behavior research, and information about the best measures of these constructs. Some methods deal with direct illnesses while others deal with general health behaviors such as the following; The goal of these models is to provide a framework to help pro fessionals understand behavior and facilitate behavioral change. The HBM derives from psychological and behavioral theory with the foundation that the two components of health-related behavior are 1) the desire to avoid illness, or conversely get well if already ill; and, 2) the belief that a specific health action will prevent, or cure, illness. The Social Cognitive Theory Specific Application to Health Examples: There are numerous ways in which the Social Cognitive Theory has been specifically applied to health behavior or health promotion. This article describes four models used commonly in health services research. Theory of Planned Behavior Example. these theories include , among others, the health belief model, theory of reasoned action, self efficacy theory, attribution theory addressing behavior at this level. The editors believe fundamentally that theory and practice should coexist in a healthy dialectic, not as dichotomies. D. Health Belief Model. Dorothy Johnson’s theory defined Nursing as “an external regulatory force which acts to preserve the organization and integration of the patient’s behaviors at an optimum level under those conditions in which the behavior constitutes a threat to the physical or social health, or in which illness is found.” While the intention is that people move from buying in-store to online, nobody is behaving this way. The health belief model was one of the first models to adapt theory from the behavioral sciences to health problems, and it remains one of the most widely recognized conceptual frameworks of health behavior. This resource is designed for health behavior researchers in public health, health communications, nursing, psychology, and related fields. It is used to explain and predict individual changes in health behaviors. KAREN GLANZ, in Nutrition in the Prevention and Treatment of Disease, 2001. View more The Health Belief Model The Health Belief Model is a theoretical model that can be used to guide health promotion and disease prevention programs. Let’s find out why. It is one of the most widely used models for understanding health behaviors.